Blog

Count the days a pair is out of action in the wash, then add a spare. There is no universal magic number.
Pack by the moment you will need something, so nobody has to empty the whole bag to find your clean pants.
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  • 3 min read
A comfortable pregnancy bra and a convenient feeding bra can overlap, but the names do not tell you everything.
Before reaching for another cream, check the pattern of the itching. Some symptoms need a call to your maternity unit.
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  • 3 min read
A treatment that comes up in a search for stretch marks is not necessarily suitable during pregnancy.
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  • 3 min read
The better shape is the one that stays comfortable when you sit, walk and get on with your day.
Two babies do not mean you need twice as much skincare. Start with comfort, current measurements and realistic expectations.
Your bump isn't the only place that changes. A practical guide to thigh and hip stretch marks, including the difference between marks, rubbing and a poor fit.
A band that needs rearranging every ten minutes is worth checking. Here is how to measure, put it on and spot a fit that needs adjusting.
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  • 5 min read
Your bra can stop fitting before your jeans do. Here is what breast stretch marks mean, what helps with comfort and which claims deserve a closer look.
What actually makes a good pregnancy stretch mark cream, the ingredients worth paying for, and the one thing no cream can do on its own.
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  • 3 min read
A doctor-developed, no-nonsense guide to preventing pregnancy stretch marks: when to start, what genuinely works, and the one thing creams can't do.
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  • 3 min read

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